Privacy Policy.

1. Introduction

The Longhorn Law Firm ("we," "our," "us") is a personal injury law firm with offices in San Antonio, Texas, and Albuquerque, New Mexico. This Privacy Policy explains how we collect, use, share, and protect information when you visit longhorn-law.com (the "Website") or contact us about a potential case.

By using our Website or submitting information to us, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Website.

2. Information We Collect

Information You Provide Directly

When you contact us through our forms, by phone, by email, or in person, you may provide:

• Identifying information — name, email address, phone number, mailing address
• Case-related information — facts about your incident, injuries, medical treatment, employment, insurance, and other case-relevant details
• Any documents you submit — police reports, medical records, photos, correspondence, and other materials you share with us

Information Collected Automatically

When you visit our Website, certain information is collected automatically:

• Device & browser information — IP address, browser type, operating system, device identifiers
• Usage data — pages visited, time spent on pages, links clicked, referring website
• Location data — approximate location based on IP address
• Cookies and similar technologies — see Section 5 below

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and evaluate whether we can help with your case
• Provide legal services to clients who hire us
• Communicate with you about your case, our services, and legal matters that may interest you
• Improve our Website, our services, and the user experience
• Analyze website traffic and usage patterns
• Comply with legal obligations, including court orders, subpoenas, and applicable laws
• Protect our rights, prevent fraud, and enforce our Terms of Service

4. When We Share Information

We do not sell your personal information. We share information only in limited circumstances:

• With your consent — when you authorize us to share information with specific third parties (e.g., medical providers, expert witnesses, courts, opposing parties in litigation)
• With service providers — companies that help us operate our practice (e-discovery platforms, case management software, IT support, communications tools) under appropriate confidentiality obligations
• With co-counsel or referral attorneys — when we work with other attorneys on your case (always with your knowledge)
• For legal compliance — when required by law, court order, subpoena, or to protect our rights or the safety of others
• In business transactions — in the unlikely event of a firm merger, acquisition, or transfer, your information may be transferred subject to this Privacy Policy

Information you share with us in the context of seeking legal representation is also protected by the attorney-client privilege and the duty of confidentiality under Texas and New Mexico legal ethics rules — regardless of whether you ultimately hire us.

5. Cookies & Tracking Technologies

Our Website uses cookies and similar technologies to recognize you, remember preferences, analyze traffic, and improve functionality. The categories of cookies we may use include:

• Essential cookies — required for the Website to function (form submission, security)
• Analytics cookies — help us understand how visitors use the Website (typically via Google Analytics)
• Functional cookies — remember preferences such as language
• Advertising cookies — track visits across websites for advertising purposes (if applicable)

You can manage cookies through your browser settings. Disabling cookies may affect Website functionality.

6. Third-Party Services

Our Website may incorporate third-party services, including:

• Google Analytics — for website traffic analysis
• Google Maps — for office location and directions
• Form processing services — for handling contact form submissions
• Call tracking services — to attribute phone calls to advertising sources
• Social media platforms — when you interact with our social media presence

Each third-party service has its own privacy policy. We encourage you to review them. We are not responsible for the privacy practices of third-party services.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect the information we collect. These include encryption in transit (HTTPS), access controls, secure file storage, and confidentiality obligations for our team and vendors.

However, no system is completely secure. We cannot guarantee absolute security. If you have particular concerns about transmitting sensitive information, please contact us by phone instead.

8. Data Retention

We retain personal information for as long as necessary to:

• Provide legal services to current clients
• Maintain client files in accordance with state bar requirements (typically 5 years or more after case closure)
• Comply with our legal, accounting, and regulatory obligations
• Resolve disputes and enforce our agreements

Inquiry information from people who don't become clients is retained for a shorter period, typically not longer than is reasonably necessary to respond and follow up.

9. Your Rights & Choices

Depending on your state of residence, you may have certain rights regarding your personal information, including:

• Right to access — request information about what we collect and how we use it
• Right to correct — request correction of inaccurate information
• Right to delete — request deletion of personal information (subject to legal and ethical retention requirements)
• Right to opt out — opt out of marketing communications (we don't sell information, so there's nothing to opt out of in that respect)

To exercise these rights, contact us using the information in Section 12.

10. Children's Privacy

Our Website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can address it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we'll update the "Last Updated" date at the top of this page. Material changes will be communicated through our Website. Your continued use of the Website after updates indicates your acceptance.

12. SMS / Text Messaging Program

The Longhorn Law Firm operates a text (SMS) messaging program that lets clients and prospective clients communicate with us by text message. This section explains how the program works, what data we collect through it, how you consent, and how to opt out. It is provided in compliance with the Cellular Telecommunications Industry Association (CTIA) guidelines and The Campaign Registry (TCR) requirements for 10DLC business messaging.

a. Types of messages you may receive

If you opt in to our text messaging program, you may receive the following types of messages from us:

• Two-way conversational messages — you text us a question about your case or a potential matter; a member of our team responds.
• Appointment reminders and case notifications — scheduled reminders for consultations, meetings, or hearings; automated notices about important case developments, deadlines, or requests for documents.
• Intake follow-up — if you submit our contact form and provide your mobile number, we may send you a text message to follow up, confirm we received your inquiry, or schedule an initial consultation.

We do not use SMS for promotional marketing, mass advertising, newsletters, or unsolicited offers.

b. How you opt in

You may consent to receive text messages from The Longhorn Law Firm through any of the following methods:

• Contact or intake form checkbox — checking the box labeled "I agree to receive text messages from The Longhorn Law Firm" when you submit our online form.
• Keyword opt-in — texting the keyword LLLHELP to (512) 744-1704.
• Verbal consent during a phone call — providing spoken consent during a call with our office, which we document in our case-management system with the date, time, and staff member who received the consent.

By opting in through any of these methods, you agree that we may send text messages to the mobile number you provided, and you confirm that you are the account holder or authorized user of that mobile number.

c. Message frequency

Prospective clients / intake: up to 25 messages per month.
Active clients (during representation on an open matter): up to 40 messages per month.

Actual frequency depends on the activity of your case and how often you communicate with us.

d. Message and data rates

Message and data rates may apply. The Longhorn Law Firm does not charge for text messages, but your mobile carrier may charge you for messages and data usage under your wireless plan. Check with your carrier for details.

e. How to opt out (STOP)

You may cancel your SMS subscription at any time by replying STOP to any text message from us. You will receive one final confirmation message acknowledging your opt-out, after which you will not receive further texts unless you opt in again. Additional STOP keywords we honor include: END, CANCEL, UNSUBSCRIBE, QUIT.

If you want to opt back in after opting out, you may text START or UNSTOP to (512) 744-1704, or complete the contact form and check the SMS opt-in box again.

f. HELP

For assistance with the SMS program, reply HELP to any message from us, or contact our office at (844) 666-2855 or case@longhorn-law.com.

g. Information we collect through SMS

When you communicate with us by text message, we collect and retain: (i) your mobile phone number, (ii) the date, time, and content of messages exchanged, (iii) your opt-in method and timestamp, (iv) any content you voluntarily share in a message, and (v) delivery and read metadata provided by carriers and our messaging platform.

h. How we use SMS information

We use SMS-collected information to: (i) respond to your questions and provide legal services, (ii) send appointment reminders and case notifications, (iii) maintain records of client communications as required by the rules of professional conduct in Texas and New Mexico, (iv) improve the operation and security of our messaging system, and (v) comply with legal obligations.

i. Sharing of mobile information — required disclosure

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information that you share with us by text message may be shared only in the following limited circumstances: (i) with our authorized service providers (such as our messaging platform, RingCentral, and cloud storage providers) who are contractually bound to protect your information; (ii) with co-counsel or expert witnesses working on your case, with your knowledge and consent; (iii) when required by law, court order, or subpoena; and (iv) as otherwise described in Section 4 of this Privacy Policy (When We Share Information).

SMS opt-in data and consent records are never sold, rented, or transferred to third parties for any purpose.

j. Retention

We retain SMS communications and consent records for the duration of the attorney-client relationship and for the period afterward required by the applicable rules of professional conduct (generally five years in Texas and six years in New Mexico for closed-file retention), or longer if required to comply with a legal hold or ongoing legal obligation.

k. Confidentiality caveat

Text messaging is not a secure form of communication. While we use commercially reasonable safeguards, we cannot guarantee the confidentiality of any information you send us by text. For sensitive information about your case, we recommend a phone call, encrypted email, or in-person meeting. Communications with us by text about a potential legal matter are subject to the same confidentiality protections and limitations as other communications described in this Privacy Policy and in our Terms of Service.

l. Supported carriers

Our messaging program is supported on all major U.S. carriers including AT&T, Verizon, T-Mobile, Sprint, U.S. Cellular, Boost, MetroPCS, Cricket, Google Fi, and most MVNOs. Carriers are not liable for delayed or undelivered messages.

m. Contact for SMS program questions

For questions about our SMS program specifically, contact us at (844) 666-2855 or case@longhorn-law.com.

13. Contact Us

Questions about this Privacy Policy or our information practices? Contact us:

• Phone: (844) 666-2855
• Email: case@longhorn-law.com
• Mail (San Antonio): The Longhorn Law Firm, c/o The Law Office of Jonathan Perez, 10 Dominion Drive, Building 2, Suite 2204, San Antonio, TX 78257
• Mail (Albuquerque): The Longhorn Law Firm, 201 12th St. NW, ANNEX Building, Albuquerque, NM 87102